STYLE CONCEPT DENTISTRY

Privacy Policy – Marenco Dental Clinic

In accordance with Regulation (EU) 2016/679 (“GDPR”), this policy describes how the personal data of users consulting and interacting with the website marencodentalclinic.it is processed.

 

1. Data Controller

The Data Controller is: Marenco Dental Clinic Via della Barca 27 – 40133 Bologna (BO), Italy VAT & Fiscal Code: 03109771208 Contact Email: contact@andreamarenco.it

 

2. Types of Data Processed

During website navigation and interaction, the following may be collected:

• Navigation Data: IP addresses, device parameters, request timestamps, and other data implicitly transmitted through Internet protocols.
• Data Provided Voluntarily: Name, email address, and other personal information included in contact forms or sent via email.
• Special Categories of Data (Health Data): Should the user voluntarily provide health-related details (e.g., descriptions of symptoms or dental conditions) while requesting information or appointments, such data will be treated with the utmost confidentiality and in full compliance with professional secrecy.

 

3 .Purposes and Legal Basis for Processing

Data is processed for the following purposes:

1. Website Navigation and Security: (Legal basis: Legitimate interest of the Controller).
2. Responding to User Requests: (Legal basis: Execution of pre-contractual measures).
3. Processing of Health Data: In case of health information voluntarily provided by the user in forms. (Legal basis: Explicit consent of the data subject, Art. 9, par. 2, let. a GDPR).
4. Statistical Analysis and Marketing: Conversion tracking (Google Ads) and traffic analysis (Google Analytics). (Legal basis: User consent, Art. 6, par. 1, let. a GDPR).

 

4. Tracking Tools and Third-Party Services

The site uses cookies and similar technologies to improve the user experience. Non-essential tools are only activated upon prior consent:

• Google Analytics: For user behavior analysis.
• Google Ads: For advertising campaign measurement and remarketing.

 

5. Data Transfer Outside the EU

Google services may involve the transfer of data to the United States. Such transfers take place in compliance with GDPR safeguards, based on European Commission adequacy decisions (EU-U.S. Data Privacy Framework) and/or Standard Contractual Clauses.

 

6. Data Recipients

Data may be communicated to entities acting as Data Processors:

• Hosting and IT maintenance service providers.
• Web analysis and digital advertising platform providers.

 

7. Retention Period

• Analysis and Marketing Data: Retained for a maximum period of 14 months.
• Contact Data: Retained for the time necessary to manage the request (maximum 24 months if no professional relationship follows).
• Health Data: If a professional treatment relationship is established, data will be stored according to the statutory periods required for medical records.

 

8. Rights of the Data Subject

Users have the right to request from the Controller: access, rectification, erasure (right to be forgotten), restriction of processing, and data portability, as well as the right to object to processing. To exercise these rights or withdraw consent, please write to: contact@andreamarenco.it. Data subjects also have the right to lodge a complaint with the Italian Data Protection Authority (Garante per la protezione dei dati personali). 

 

9. Amendments and Updates

This policy is subject to periodic updates to comply with new legal provisions or technical changes to the site.

Last Updated: May 2026