STYLE CONCEPT DENTISTRY
Cookie Policy – Marenco Dental Clinic
This Cookie Policy describes the use of cookies and similar technologies by the Marenco Dental Clinic website, in compliance with Regulation (EU) 2016/679 (“GDPR”) and the Guidelines of the Italian Data Protection Authority.
1. What are cookies
Cookies are small text files that visited websites send to the user's device (computer, smartphone, tablet), where they are stored to be retransmitted to the same sites on the next visit. Cookies allow information about navigation to be collected and can be used for various purposes, such as site functionality, traffic analysis, or content personalization.
2. Types of cookies used
The site uses first-party and third-party cookies. The categories used are as follows:
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Technical cookies (necessary): These are essential for the proper functioning of the site. They allow navigation, consent management, and security. They do not require prior user consent under current regulations.
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Analytical cookies: We use Google Analytics to collect statistical information in aggregate or pseudonymized form about site usage. These cookies help understand how visitors interact with the pages.
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Marketing and profiling cookies: We use Google Ads to measure the effectiveness of campaigns, track conversions, and show personalized ads based on your preferences.
| Cookie Name | Provider | Expiry | Purpose |
_ga |
Google Analytics | 2 years | Statistics: user distinction |
_ga_* |
Google Analytics | 2 years | Statistics: session state maintenance |
_gcl_au |
Google Ads | 3 months | Marketing: conversion storage |
test_cookie |
Google DoubleClick | 15 min | Marketing: browser cookie support verification |
cmplz_chosen_feedback |
Complianz | 1 year | Technical: consent feedback storage |
cmplz_policy_id |
Complianz | 1 year | Technical: ID of the accepted policy version |
3. Legal basis for processing
The use of non-technical cookies (analytical and marketing) takes place exclusively with the explicit consent of the user, expressed through the cookie banner. The user can accept, reject, or customize their preferences at any time.
4. Consent management
Upon first access, the user can:
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Accept all cookies.
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Reject non-essential cookies.
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Select categories granularly. Consent can be modified or withdrawn at any time via the "Manage cookie preferences" link or icon in the site footer.
5. Data transfer outside the EU
The use of services such as Google Analytics and Google Ads may involve data transfer to the United States. Such transfers take place in compliance with the EU-U.S. Data Privacy Framework and the Standard Contractual Clauses approved by the European Commission.
6. Data retention
Technical cookies: Generally limited to the browsing session.
Analytical and marketing cookies: Maximum duration of 14 months, unless consent is withdrawn earlier by the user.
7. Browser settings
Users can disable cookies directly through their browser settings:
To disable only Google Analytics tracking, the opt-out browser add-on is available.
8. Data Controller
Marenco Dental Clinic, via della Barca 27 – 40133 Bologna (BO), Italy
VAT & Fiscal Code: 03109771208
Email: contact@andreamarenco.it
Last Updated: May 2026
